Schoolchildren in the Acaimu school on the island of Murutucu outside Belem, sponsored by Amazon Friendly.
THE WILD GROWING ACAI BERRY AND ITS PALM TREES ARE ONE OF THE FEW INDUSTRIES OF THE AMAZON THAT TURN THE TREND OF DEFORESTATION!
The Amazon forest is one of the world's largest natural resources, spans nine countries, and covers 7% of the earth's surface. The Amazon is also home to more than 3,000 species of fish and 5000 species of trees. Often the forest is described as ”the lungs of the earth”. The forest is threatened by logging due to the value of the trees, or because the soil can be used in other ways. Thats why it’s particularly important to find applications where the trees have a greater value if they stay rather than logged. Acai is exactly such an asset. The wild growing acai berry is a very important asset for the local people of the Amazon, both as a staple food and source of income. Since acai only grows wild in the Amazon, the picking in itself is a way to preserve the rainforest. The people who work in production get paid more to pick berries from the palm trees than they would cutting them down for industries to make palm oil, for example.Amazon Friendly
In 2004 the organization Amazon Friendly was founded, and is actively working with fair-trade principles in order to ensure that trade is conducted in a fair manner and to promote education in the region. Today, 140 children are taught at the ACAIMU school on the island Murutucu outside Belem. The students are the children of the families who work with acai production. The school is financed entirely by donations, with over US$80,000 donated this far.
All companies and products that are approved to use the Amazon Friendly brand supports the organization. Superfruits acai products support Amazon Friendly and a sustainable development in the Amazon rainforest. Superfruits freeze dried acai powder is organic certified under EU regulation.www.amazon-friendly.org