The Blueberry (Vaccinium myrtillus L.)belongs to a family that includes over 450 species worldwide.

The kind that grows in Northern Europe and Sweden is called Vaccinium Myrtillus, also referred to as "Wild Blueberries". Blueberries of other species, such as "high bush" Blueberries, are commonly cultivated in North America. There are many differences between these two types of Blueberries. The pulp of the Wild Blueberry is predominantly dark, while the North American Blueberry pulp is pale. The North American Blueberry is much larger and has less of a sour and acidic taste. The favorite all comes down to your individual tastes and flavor preferences.

Blueberries have been enjoyed for centuries and their popularity has only increased since the first commercial plants were bred. The Blueberry has since been selectively grown to increase shelf-life, flavor, and other characteristics. North America is today the largest producer of Blueberries and has around 90% of the total world production.

The Blueberry has, according to century-old Native American tradition, been picked and enjoyed fresh or preserved by various means for later enjoyment. Parts of the sprigs of the Blueberry plant have also been used as a traditional folk remedy. 


Blueberries are known as a rich source of antioxidants and contain anthocyanine, which is found in the pigmentation that gives Blueberries their characteristic blue-purple colour. The Wild Blueberry that grows in Sweden has a higher concentration of anthocyanine compared to the cultivated variety from North America.

Wild Blueberries have a ORAC-value of 61 µmolTE/g which can be compared to Acai which has been recorded to contain 184 µmolTE/g. The Blueberry is regularly researched in terms of positive health effects, and the little dark blue berry has long held the status of "Superfruit".